Chili, Honey, Coffee M&Ms – Review
M&M’s joins the food-voting game with their “Vote For Your Favorite Peanut” Promotion. Three brand spankin’ new flavors for the first time since Peanut M&Ms were introduced in 1954. Kids today need for hip and edgy new M&Ms. As the press release says, the promotion “is geared toward Millennial generation consumers who are creating an evolution in snacking.” Ehh! Whippersnappers!
So how do they taste? We tried ‘em so you don’t have to. (but you’ll probably try them regardless). Anyway…
There was a steady increase in the spiciness as I progressed through the bag.
Chili Nut– I was most excited about this flavor pairing, which were overall quite tasty. Chili Nut is easily the most unique and daring offering. But the M&M folks were conservative here. These were way too mild. I am not a heat freak, but the chili was not as spicy as I would have liked. There was a steady increase in the spiciness as I progressed through the bag. And I’m glad they didn’t scorch my taste buds, but the kick was a smidge too slight.
…honey roasted peanuts are a thing, I feel like they could have made a real winner if they’d have gone all the way …
Honey Nut – At first bite I judged these pretty harshly, thinking they were indistinguishable from classic Peanut M&Ms. But as I progressed through the bag, the honey flavor become a bit more pronounced. Given that honey roasted peanuts are a thing, I feel like they could have made a real winner if they’d have gone all the way and enclosed an actual honey roasted peanut inside. They did not.
My brain’s synapses could only focus on one flavor mix at a time.
Coffee Nut – Coffee and peanuts are not, to my mind, a natural pairing (did you know Choc-Full-of-Nuts Coffee is NOT chocked full of any nuts?). Hazelnut coffee, sure. But not peanut. Chocolate and coffee are good – and that’s what pleases here. The peanut in the middle is pretty much incidental to an otherwise satisfactory piece of coffee mocha candy. The peanut doesn’t ruin it, but there is no magical flavor melding. It’s almost as if the coffee and peanut flavors refuse to mix. My brain’s synapses could only focus on one flavor mix at a time – chocolate/coffee or chocolate/peanut, but never chocolate/coffee/peanut.
Ever curious, I dissected one of each to see if they had any visual distinction from each other, or from a classic Peanut M&M. As you can see, nothing unique. This dissection also lead to taste testing of the chocolate independent from the peanut. From what I could tell, in the chili flavor was distributed on both the peanut and within the surrounding chocolate. The coffee flavor was exclusively in the chocolate. The Honey flavor was harder to nail down given its subtlety, made even more subtle when independently eating the component parts.