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McClure’s Bloody Mary Flavored Chips

McClure’s Bloody Mary Flavored Chips

I’m not sure I’ve ever had a bloody mary, and I’m not keen to try one. The alcohol plus tomato mixture never made much sense to me. I tend to feel that tomato is best as a condiment or sauce – not as a drink. Although admittedly, the bloody mary is likely the only thing that’ll get you drunk while simultaneously providing you with some essential veggies, vitamins and minerals. But replace the vodka with potato (wait, isn’t vodka distilled potato? It’s a shame vodka doesn’t taste like liquid potato chips) and I’m willing to entertain bloody mary flavor on a chip.

McClure’s Bloody Mary Flavored Chips (kettle cooked by the way) are quite tasty. But I’d love to hear from a bloody mary aficionado to learn if the chip bears any resemblance to its namesake. My guess is that it does not. The chips are red and have a base flavor that passes as tomato. There might be some paprika and worstershire flavor in there to (both tried and true bloody mary ingredients). Flavors are largely masked by a spicy kick intended to represent the horseradish and tabasco sauce required in a bloody mary. The next flavor I tasted was garlic, which according to the internet, isn’t unheard of for a classic bloody mary – but it’s hardly a staple. The chip ignored some standard ingredients, completely lacking in any alcohol, lemon, or lime flavor. I suppose this is a good thing. But would have been fun and interesting as a stunt to have those flavors tossed in.

McClures made a tasty chip. But as is the trend lately, they seem to rely on gimmick naming and packaging to qualify themselves as offering a unique new, fun flavor – probably as a way to set themselves apart from the pack and get a dude like me to give them a try. It worked. The chips were good. I’d get them again – mostly thanks to the fact that they DON’T seem to actually taste like a bloody mary.