Doritos Heat Wave – “First BBQ, Then Heat.” Absolutely a gimmick going here – in the vein of the Roulette offering. Me, I love a gimmick. Gimmick chips are my fourth favorite thing (#1 my family, #2 walking and eating, #3 the new DuckTales cartoon). So I must be a fan, right? Wrong. Well sort of. As chips, these are fine. A spicy BBQ tortilla chip will always be my friend. It’s fairly rare and special – and well executed here. Hot – but not painfully so. I think I’m annoyed at this faux-concept of “heat wave – “First BBQ, Then Heat.” Um. That’s every spicy chip/spicy food. First you taste the thing. Then it gets hot. Sirracha chips. Flamin’ Fritos. Hot Fries. This is nothing new. I love a gimmick and am ready to join in the fun. But this one made me feel duped.