corn chip, Jeff Foxworthy’s Southern Creations Original Grit Chips

Corn Chip Battle

Jeff Foxworthy’s Southern Creations Original Grit Chips – Small challenger brand with “big” celebrity endorsement

  • Pro: Fantastic marketing copy on the bag
  • Con: No unique “grit” flavor (it’s a standard corn chip)

Doritos Dynamite – Corporate brand that co-opted tube shape from Mexican brand “Sabritas”

  • Pro: Innovative and effective tightly rolled tube shape
  • Con: Limited flavors options (only spicy)

chip v chip (2)