Nailed it. Nailed it. Nailed it. Right on the Target. I’ve been historically critical of meat flavors in chips. The purported “meat” is usually just a vague bullion taste at best – and often some lame version of a BBQ chip. But this perfectly peppery popcorn provides a smoky, meaty, salty taste I’ve not had before in a snack – BBQ yes. But that’s not all. This popcorn has got an awesome smell that made me feel like I was hanging out in a fire pit or smoker. Excellent flavoring aside, I think part of the success is the popcorn itself. A similarly flavored potato chip would bring other flavors to compete – oils and potato. Popcorn intrinsically has a milder, more natural base allowing a canvas for the glorious “natural flavors” (yes the front of the bag boasts “naturally flavored”) of BBQ Rib.