Rod and Hugh give their reviews of the Lays Do Us a Flavor 2015 Finalists Flavors. Their in depth assessment is not to be missed.
Then, we take a walk down memory lane with a retrospective of all of the Hungry Dad’s reviews and commentary of Lays Do Us a Flavor over the years.
Lays 2013 Do us a Flavor Contest
Chicken and waffles was tasty and a completely unique new flavor to be added to the pantheon of flavors. Alas, it lost to Cheesy Garlic Bread in the contest. A travesty in my mind and a sign of the electorate’s lack of forward thinking.
- Chicken and Waffles – Hugh’s official vote. It seems like a gimmick flavor – and it was – but of the three, was the best UNIQUE new flavor.
- Cheesy Garlic Bread – its just cheese/ garlic flavor. Been done plenty.
- Sirracha – Mostly just heat, not allowing for a lot of flavor to come out.
Lays 2014 Do us a Flavor Contest
The Quick Review:
- Wavy Mango Salsa – We hoped and expected to like it more, but will finish the bag, of course. And the more we ate, the better they tasted. But we wouldn’t buy them again.
- Cheddar Bacon Mac & Cheese – Of course they were good. Solid hint of bacon, but like Cheesy Garlic Bread, its not a new taste sensation at all. In Episode 5, Rod officially, voted for Cheddar Bacon Mac and Cheese. He was looking for a long-lasting relationship in a chip and felt it has staying power.
- Kettle Cooked Wasabi Ginger – Hugh could not find them. He don’t like wasabi or ginger anyway so, its probably just as well.
- Cappuccino – Hugh and Rod’s live taste test revealed a lot of crunching, notes of cinnamon, and a realization that the chips were more sweet than salty. Hugh, a coffee drinker, did not taste much coffee. Rod, not a coffee lover, tasted the coffee more distinctly. They both enjoyed Cappiccino and (unsurprisingly) declared that they would be eating the whole bag. IN the end, Hugh voted for Cappuccino as it was both unique and delicious.
Lays 2014 Do Us a Flavor Contest Follow-up
After discussing in depth and even doing a live taste test in prior episodes, Rod and Hugh reveal their official votes in the 2014 Lays Do Us a Flavor Contest from the four final choices: Cappuccino, Cheddar Bacon Mac and Cheese, Siracha, and Wasabi Ginger.
Rod voted for Cheddar Bacon Mac and Cheese. He was looking for a long-lasting relationship in a chip. Even though he very much enjoyed Cappiccino in the live taste test in episode One.
Hugh voted for Cappuccino as it was both unique and delicious.
Lays 2014 Do Us A Flavor Results are In!
Hugh and Rod miss the mark in their votes. Rod with Cheddar Bacon Mac & Cheese, Hugh with Cappuccino – neither would have guessed Wasabi Ginger as the winner. Rod’s rationale: Hungry Dad’s superior palates and instincts separated them from the general potato chip voting populace. Hugh’s rationale: Wasabi Ginger had the Kettle Cooked style, which may have rabid devotees. Check out the reviews here.
Lay’s 2014 Do Us A Flavor Editorial
Hugh unleashes a bombshell of a theory and hard-hitting editorial stating that Lay’s Cappuccino flavor was NEVER PUT FORWARD AS A SERIOUS CONTENDER in the 2014 contest. It was a gimmick flavor to generate buzz. Admittedly, Hugh voted for Cappuccino and was one of its biggest champions. Is Hugh suffering from a serious case of sour grapes (sour cappuccino?), or does he have a point here? Listen and let us know
Lays 2015 Do Us a Flavor
Rod and Hugh dedicate the show to Lay’s uber popular flavor submission contest. Rod and Hugh kick it off by strategizing. Rod flexes his marketing acumen and ponders whether your chances are better by submitting early or later in the contest period. Then the guys comb through the contest rules one. Notably:Entries will be judged on the following criteria:
40% Original and creative
30% Potential for delicious flavor
30% Simple, straightforward and fun flavor, consistent with the Tastes of America™ theme
Entries will be judged by a qualified panel of judges, selected by Frito Lay
Ties will be broken by cumulative points awarded for “Original and Creative.”
Rod and Hugh trade their flavor submission ideas, all along the way, convincing themselves that they each have this contest locked up.. A few of their submissions:
American-Trio Cheddar Sub: There is no BETTER than Wisconsin CHEDDAR! You love putting potato chips inside your sandwich. Well how about putting your sandwich inside of a chip? An American classic – turkey, ham, and cheddar.
Baked Beans and Hot Dogs: Thank you Boston for classic, sweet and tender baked beans. With some sliced and snappy New York hot dog to top it off? Two great cities. Two great flavors. Even greater together in a potato chip.
Toasted Sourdough & Roast Beef: San Fran knows sourdough. Denver knows beef. Put ‘em together & you’ve got a hearty American sandwich. Love putting chips inside your sandwich? How about putting your sandwich inside of a chip?
Deep Fried Salted Caramel Bacon: At the Texas State Fair they’ll deep fry anything. Nothing is too big for Texas! Thick cut bacon dipped in golden salty caramel all deep fried in a thick and crunchy batter. Lasso up your bag today!
Cherry Vanilla Snowball: A favorite summer treat, shaved ice, made only the way Maryland could – the Snowball! Enjoy this sweet favorite all year. And it won’t melt if you leave it out, but these chips won’t sit for long!
Huevos Rancheros: Rev up for your favorite Tex-Mex breakfast anytime with Lays Huevos Rancheros chips! Salty tortilla, savory egg, and a not-too-spicy salsa in a potato crunch will make you shout “Ole!”
Spicy Sausage Jambalaya: No need to fire up the stove. Fire up the jazz band instead! Crunch into New Orleans’ favorite dish. Hearty jambalaya with just the right amount of spice – it’ll bring you back home to the bayou!
Lays 2015 Do Us a Flavor Submission Follow-Up
Hugh shares his challenges in submitting flavors to FritoLay.com for the Do Us a Flavor Contest. Apparently the word, “ball” was objectionable to the website’s text filters. Even a phone call to Frito Lay headquarters didn’t help. Moving on, Rod shares his submission tactics:
(1) use adjectives;
(2) tell a “homespun” story to explain your inspiration;
(3) rely heavily on the Taste of America Theme, being sure to use the name of the geographic location in the name.