Do Us a Flavor 2015 – Episode 20

Episode 20 starts off on a serious note, as Hugh and Rod apologize for a critical error that lead to a misinformed Raisin Brand choice in episode 19. Will Rod stick with Raisin Bran as the “rest of his life” cereal of choice, or will he make a new choice based on the correct information?

Then, the guys move into a serious discussion about the 2015 Lay’s Do Us a Flavor contest, including insider tips and discussion of their top 5 flavor submission candidates.


(00:21) A Delicious Mistake– Hugh apologizes to the Hungry Dads family for a factual error from Episode 19 that grievously affected Rod’s process when choosing a “for-the-rest-of-his-life” cereal. After Rod grants forgiveness to Hugh, Rod provides his corrected analysis, now armed with accurate data.

(09:43) 2015 Lays Do Us a Flavor – Rod and Hugh dedicate the show to Lay’s uber-popular flavor submission contest

(10:01) Contest Strategy and Rules – Rod and Hugh kick it off by strategizing. Rod flexes his marketing acumen and ponders whether your chances are better by submitting early or later in the contest period. Then the guys comb through the contest rules one. Notably:

  • Entries will be judged on the following criteria:
  • 40% Original and creative
  • 30% Potential for delicious flavor
  • 30% Simple, straightforward and fun flavor, consistent with the Tastes of America™ theme
  •  Entries will be judged by a qualified panel of judges, selected by Frito Lay
  • Ties will be broken by cumulative points awarded for “Original and Creative.”

(09:19) Flavor submissions – Rod and Hugh trade their flavor submission ideas, all along the way, convincing themselves that they each have this contest locked up.. If you want to hear their ideas, you’ll have to listen to the podcast. The Hungry Dads aren’t going to make it THAT easy for you to steal their ideas. Perhaps upon after the finalists are announced and the contest is ended, their ideas will be listed here.